Posted on 28 April 2008
Recently I showed you the free hugs video that has swept the Internet, and I asked you to look for the marketing lessons from within that example. Today I am going to share with you the answers of what marketing lessons we can learn from the video. Marketing Lesson 1 - Be Passionate Have you ever heard the [...] Continue Reading...
Posted on 06 May 2008
The single biggest factor in word of mouth based marketing is to get people talking. One of the most powerful ways to do this is to take something, and make it different. If done correctly, this can get people talking straight away.
Want an example?
Ok, check out this lollypop… it is just like any other, except it has actual gold flakes in it.
There are two key areas where word of mouth is likely to occur here:
1) The fact that it has gold in it
2) The cost
I recommend printing out this photo and putting it at the side of your desk as a reminder.
Dean
Posted on 25 April 2008
I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video:
Posted on 16 April 2008
Blogging is easy… compared to being a live journalist.
Check these amusing and painful clips for proof:
Posted on 11 April 2008
The PR Stunt is one of the strangest, yet potentially most powerful form of marketing and Public Relations in existence. Today we are going to examine this technique, and I will show you some famous examples.
Essentially it is the art of doing something that will be discussed by the media. It therefore shares a lot of similarities with numerous viral marketing techniques, but most often a PR stunt is an actual action or event, as opposed to a piece of written content.
If done successfully, PR stunts can drive huge amounts of FREE publicity. Sometimes this can lead to millions of dollars of media attention. PR stunts can also affect a companies perceived brand awareness… which leads us on nicely to….
As well as the obvious dangers that some stunts can have, if done poorly, they can result in a negative effect on your brand. Remember, customers don’t like to be tricked, so pretending you are a regular guy when really you are an advertising rep, can be dangerous.
HAAGEN DAZS: To promote their new Latin American ice-cream Dulce de Leche, Haagen Dazs fill Canary Wharf with Latin music and professional tango dancing couples.
WILKINSON SWORD QUATTRO RAZOR: With the novel concept of “On-Beard Advertising”, suited gentlemen snake their way round the City with the number 4 shaved into their beards.
INTEL CENTRINO: To prove you can connect wirelessly to the internet with the Centrino processor, Intel put a manned office on the back of a truck and take it on tour of London, Manchester, Paris and Cannes.
Posted on 10 April 2008
Viral videos can be fun, amusing and sometimes they can have you falling off your chair with laughter… but sometimes they are just downright annoying. Below are the three viral videos successes I hope I never have to see ever again.
Why it was a success:Why it was a success: 18 million downloads make this viral video a phenomenon. The video has been spoofed by just about every tv show, chat show and comedian… even South Park mentioned it recently. It has resulted in a reality show offer for the ’star’ of the video Chris Crocker.
Why we never want to see it again: This is car crash footage, you just can’t help but look. But the more you look the more disturbing it becomes. There is also the chance that this was all staged to grab publicity. Either way, I am sure Chris Crocker is laughing at us all the way to the bank.
Why it was a success: It was one of the most viewed videos of the past 12 months, and resulted in the contestant from South Carolina, Lauren Caitlin Upton giving nonsensical answers to fairly straight forward questions.
Why we never want to see it again: Once the fact that she is HOT has grown tiresome, all we are left with is fuel for America bashing, and yet more car crash entertainment. What’s worse, in today’s society we make celebrities out of these people. What has the world come to?
Why it was a success: Rick Rolling is a prank played on an unsuspecting web surfer. To be rickrolled is when browsing a website (especially a discussion forum or comment board), one comes across a link expecting it to lead to one thing, but finds something completely different when the link is clicked. The original video has been seen over 9 million times.
Why we never want to see it again: Whilst it started out as an amusing practical joke, it got tiresome on the 5 millionth time of doing it. Every no-brained blogger used it as their April Fool’s prank, and what’s worse, Rick Astley is now doing a come back due to these videos… nooooooooooooooo! What have we done?!?
